Built by investors, for investors
At Plainzer, we're not just a product team - we're active dividend investors who built the tool we always wished we had. We know the pain of spreadsheets, manual tracking, and clunky platforms. That's why every feature in Plainzer is rooted in our real-world investing needs.
We designed Plainzer to provide clarity in a space that often feels overly complex. From visualizing upcoming dividend payouts to importing transactions via CSV, or reviewing historical income trends, we've crafted a platform that reflects how serious investors actually work. We're constantly refining it based on personal experience, industry trends, and user feedback - because we use it every day to manage our own portfolios.
This isn't just software for the masses. It's a purpose-built platform created by people who live and breathe long-term investing, income tracking, and smart financial planning. Our mission is to empower retail investors with tools that rival the pros - without the complexity or clutter. You can trust that when we build features, it's not to tick boxes - it's to solve real problems. Because we are our own users first.
Designed for clarity and control
At Plainzer, we believe that managing your dividend portfolio should be intuitive - not overwhelming. That's why we've prioritized a clean interface, fast performance, and simple data visualizations that actually help you make decisions. Whether you're reviewing your upcoming payouts or exploring income trends, every detail is organized to give you a clear picture with zero clutter.
We've cut through the noise to focus on what really matters: reliable insights, smart automation, and full control over your investment data. From flexible CSV imports to future value projections, Plainzer empowers investors with the tools they need - without distractions, and without compromise.
Driven by real feedback
Plainzer isn't a static tool - it's a living platform shaped by real investor needs. We release updates almost weekly, improving everything from performance and usability to new feature rollouts. Every changelog entry reflects our commitment to continuous improvement, based on insights from users just like you.
Whether it's brokerage support, advanced analytics, or dividend tracking accuracy, we listen, iterate, and deliver. Plainzer grows because our community helps shape it - and we believe that's the way software for investors should be built.
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September 2023
We officially launched Plainzer to provide dividend investors with a smarter way to manage their portfolios. The first version introduced core features like transaction tracking, upcoming dividend predictions, and insightful portfolio statistics - all built with a focus on simplicity, accuracy, and performance. This milestone marked the beginning of our mission to help investors take full control of their dividend income strategy.
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December 2023
Just a few months after launch, Plainzer crossed 1,000 registered users and surpassed $50 million in tracked portfolio assets. This early traction validated our mission and proved that dividend investors were actively seeking a transparent, easy-to-use platform. It also fueled our motivation to expand features and scale with our growing community.
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July 2024
With a growing user base and increasing demand for advanced features, we introduced our first subscription plans: Investor and Professional. Until this point, Plainzer was entirely free - but the introduction of these plans marked a major step in our sustainability. Subscriptions now directly support ongoing development, helping us deliver more powerful tools and enhancements for serious dividend investors.
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September 2024
Plainzer continued its steady growth, reaching over 2,000 active users and surpassing $100 million in tracked portfolio assets. This milestone reinforced the trust investors place in our platform and highlighted the real-world value of our dividend tracking tools. It also marked a key moment as we began scaling infrastructure and investing more in long-term product development.
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May 2025
Plainzer reached a new level - 3,000+ users and over $200 million in tracked assets. This growth was powered by our expanded support for CSV imports from all major U.S. brokerages, making onboarding faster and easier than ever. With seamless data imports and a growing feature set, Plainzer continues to be the go-to dividend tracker for long-term investors.